Glossary
Remarketing
Remarketing (retargeting) is a paid advertising technique that shows ads to users who have previously visited a website or app but didn't convert. It works by placing a tracking pixel or tag on the site, building audience lists, and serving targeted ads on Google Display Network, YouTube, social media, and other platforms. In 2026, privacy regulations and cookie deprecation have shifted remarketing toward first-party data and modeled audiences — Google's Consent Mode and enhanced conversions bridge the gap between user privacy expectations and advertiser targeting needs.