Featured Agent Skill
Google Ads Expert Agent
The most comprehensive Google Ads agent skill available — 130+ articles distilled into a single instruction file. Real 2026 CPC benchmarks from managed accounts, bidding decision frameworks, campaign optimization workflows, and troubleshooting guides. Updated every time we publish new research — what you see here is what we use on live accounts.
Everything our wiki knows about Google Ads — in one skill file
12 industries, real data from $50K+/month managed spend
Decision trees: what to use at every budget level
Daily, weekly, monthly checklists from live accounts
Mistakes we've seen break real accounts
Download from GitHub or use directly with Hermes via skill_view(name='google-ads-expert'). Drop the SKILL.md into any agent (Claude Code, Cursor, OpenHands) and it instantly knows everything we've published about Google Ads.
The seatbelt. Forces preview → approval before any skill can change a live account. Install first.
One-time setup that connects Claude Code to your Google Ads accounts. Every other skill depends on it.
13-section health check of any account — your first 'wow' moment. Run it on day one.
The easy win: finds every keyword that hasn't served an impression in 180 days.
Teaches the agent to diagnose performance changes like a senior analyst — hypotheses first, data second.
Install Claude Code
Download Claude Code from Anthropic — it's the runtime that reads skill files and executes agent instructions.
Drop a skill into .claude/skills/
Each skill is a markdown instruction file — drop the folder into .claude/skills/ (21 skills also ship Python scripts).
Invoke the skill
Tell Claude Code the trigger phrase — e.g. "audit my account". The agent reads the instruction file and does the work.
Account Management & Audits
Full-account health scans, change tracking, and client-ready reports — the diagnostic layer that tells you what to fix before you touch anything.
8 skills
Full single-account health audit — 13 sections covering spend/pacing, campaign & keyword performance,…
Answer "what changed in this account and when" via the Google Ads API
Formatting standard for every client-facing deliverable — investigation summaries, monthly reviews,…
Hypothesis-driven framework for diagnosing any Google Ads performance change — CPA/ROAS shifts, conversion…
Security scan of every manager (MCC) link into your Google Ads tree
Daily triage for multi-account portfolios — answers "which account do I look at first?" via a 5-tier system…
Portfolio-specific budget pacing thresholds, tolerance tiers, and the pacing calculation — the rulebook…
Root-cause diagnosis for a Google Ads account pacing under its monthly budget
Ad Copy & Creative
Frameworks and verification protocols that ensure every RSA headline and description is fact-checked, formatted, and Google-compliant.
3 skills
RSA copywriting framework — element tiers, the 15-headline/4-description distribution formula, character…
Mandatory verification protocol for ALL ad copy generation — RSA headlines/descriptions, callouts, structured…
Creative-compliance audit across accounts/portfolios — 11 checks (broken URLs, disapprovals, DKI, AI…
Keywords & Search Terms
Search query classification, negative keyword management, and intent analysis — the full SQR pipeline from raw queries to uploaded negatives.
8 skills
Add account-level negative keywords (Admin → Account Settings → Negative Keywords) to one or many Google Ads…
Pre-flight geographic safety check before negating search queries — verifies a candidate negative doesn't…
MCC-wide audit (Google Ads Script) that finds every place a negative keyword blocks a positive keyword you…
Find enabled keywords with zero impressions over N days (default 180) across one account, a list, or a whole…
Batch search-query intent classification against a Google Sheet — labels each query high intent / low intent…
Production search-query classification via 3 independent LLM passes with consensus voting — only queries…
Classify pasted/CSV search terms by intent — High Intent, Low Intent, Informational, Off-Brand — with…
Upload human-approved negative keywords from a Google Sheet "Uploader" tab into Google Ads shared negative…
Budget & Bidding
Guardrails and calculators that keep spend on track — pacing alerts, budget math, and portfolio-level overspend detection.
3 skills
Spend tripwire for a Google Ads MCC. Every 2 hours, compares each account's month-to-date spend to its…
Conservative, gated budget-change math for Google Ads accounts — converts pacing variance + impression-share…
Decision framework for interpreting Search IS, Budget Lost IS, and Rank Lost IS under smart bidding —…
Competitive Intelligence
Structured competitor analysis — scrape, screenshot, and benchmark against up to 5 competitors per engagement.
1 skills
Conversion Tracking & Analytics
GA4 cross-referencing, conversion health audits, and lead-quality investigations — turning analytics data into PPC decisions.
6 skills
Portfolio-wide audit of Google Ads conversion tracking — finds conversion actions that stopped firing or…
Verification layer between GA4 behavioral red flags and Google Ads configuration — confirms which flags are…
Collect and structure GA4 behavioral data + Google Ads campaign settings into one JSON for cross-platform…
End-to-end investigation of why a campaign produces low-quality leads (no-shows, fake contact info, bot…
Red-flag detection for lead quality using GA4 behavioral data — five frameworks (landing-page intent,…
Turn verified lead-quality findings into a prioritized action plan — 3 tiers (Immediate/today, Medium/this…
Campaign Building & Optimization
End-to-end campaign construction — Performance Max builders, RSA generators, and asset refresh pipelines.
6 skills
Bulk-disable Demand Gen ad-level asset automation (auto image design versions, auto video generation,…
Audit Performance Max campaigns for Google's auto-generated asset settings (text generation, final-URL…
Build a Performance Max campaign as a Google Ads Editor-importable CSV (115 columns, UTF-16LE) from a build…
Find-and-replace text across all RSAs in one or many accounts, output to a Google Sheet in Google Ads Editor…
Refresh existing RSAs by replacing LOW-performing assets with website-verified copy, preserving BEST/GOOD…
Generate a complete RSA set for one account — 15 headlines + 4 descriptions per active Search ad group — from…
Compliance & Safety
Guardrails that stop an agent from writing to live accounts without approval. The mutation-safety gate lives here.
3 skills
Fair Housing Act compliance guard for housing-related advertising (property management, apartments, real…
MANDATORY gate for every write to Google Ads (any mutate call) and every destructive Google Sheets write…
Brand-safety audit of YouTube placements across PMax, Demand Gen, and Display for every account under an MCC.…
Developer Tools & API
API setup, GAQL query patterns, and code samples — the infrastructure layer that every other skill depends on.
5 skills
Reusable GAQL templates for Google Ads API reporting — campaigns, budgets/pacing, impression share, search…
One-time Google Ads API setup — Google Cloud project, OAuth consent, refresh token, developer token,…
Natural-language Google Ads data pulls — query the API, save to CSV, return only file path + row count (raw…
Find and adapt official Google Ads API Python samples before writing new API code — campaign creation,…
Convert a markdown report (analysis, audit, performance review) into a professionally formatted Google Sheet…
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