PPC and SEO strategist with 10+ years managing Google Ads accounts across legal, home services, healthcare, and ecommerce. Founder of ROA Marketing — an AI-native growth studio building autonomous agents for paid search and analytics. Writing about agent-driven advertising, Smart Bidding, and the collision of AI and performance marketing.
Experience
Octavian has managed Google Ads accounts across legal (personal injury, criminal defense, family law), home services (HVAC, plumbing, roofing, electrical), healthcare (dentistry, plastic surgery, urgent care), and ecommerce — ranging from $2,000 to $50,000 in monthly ad spend.
In 2026, he founded ROA Marketing — an AI-native growth studio that pairs senior PPC strategists with autonomous AI agents for bidding, budget management, creative testing, and reporting. The studio operates a library of 43 production-ready AI agent skills for Google Ads.
Writing
Octavian publishes deep, practical playbooks on PPC, SEO, and AI-driven marketing at roa-marketing.com/blog. Every article is backed by hands-on campaign experience — strategies are tested on live Google Ads accounts before publication. Topics covered include Smart Bidding, Performance Max, consent mode, conversion tracking, AI agent architecture, and competitive benchmarking.
Editorial Standards
- Every article cites primary sources (Google documentation, official announcements, peer-reviewed research)
- Claims about algorithm changes or performance data are verified against official channels
- Articles carry published and last-updated dates; corrections are noted within 24 hours
- No sponsored content, paid placements, or affiliate commissions that influence editorial decisions