Benchmarks · Google Ads CPC
Healthcare Google Ads CPC in 2026: $5.90 Average
The short version
The average Google Ads cost-per-click for healthcare is $5.90 in 2026, with a 7.2% conversion rate and a 4.3x return on ad spend, based on ROA Marketing's managed-account data. That CPC runs +33% versus the $4.44 cross-industry average, implying a cost-per-lead near $81.94.
| Metric | Healthcare | Cross-Industry Avg | Difference |
|---|---|---|---|
| Avg CPC | $5.90 | $4.44 | +33% |
| Conversion Rate | 7.2% | 5.9% | +23% |
| Cost Per Lead | $81.94 | $75.64 | +8% |
| ROAS | 4.3x | 5.1x | -15% |
How healthcare CPC compares
At $5.90, healthcare CPC runs 33% above the cross-industry average of $4.44. The 7.2% conversion rate is 23% higher than the 5.9% norm, which partially offsets the click cost. Net cost-per-lead lands near $81.94.
Use the CPC calculator to model your own numbers, or compare against the full industry benchmarks table.
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FAQ
What is the average Google Ads CPC for healthcare in 2026?
The average Google Ads cost-per-click for healthcare is $5.90 in 2026, based on ROA Marketing's managed-account data. That runs +33% versus the cross-industry average of $4.44.
What conversion rate should healthcare expect on Google Ads?
Healthcare campaigns convert at about 7.2% on Google Ads, +23% versus the 5.9% cross-industry average. At a $5.90 CPC, that implies a cost-per-lead near $81.94.
How much budget do I need to run Google Ads for healthcare?
At a $5.90 CPC and 7.2% conversion rate, expect roughly $81.94 per lead. A budget of $1639/month would target about 20 leads; scale linearly from there.
Is healthcare a profitable vertical on Google Ads?
Healthcare returns an average 4.3x ROAS on Google Ads, -15% versus the 5.1x cross-industry average. Profitability depends on margin and lead quality, but the vertical trails the typical advertiser.